CHALLENGE

Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification. As a leader in hybrid car technology, they had the eco-friendly building and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.

Understanding Toyota’s commitment to the environment, Proforma suggested a variety of eco-friendly products including items made from corn plastic, recycled plastic, recycled tires and more. The items were all at similar price points to their current products, requiring no additional ‘green.’ We didn’t stop there… we suggested a lightweight, high quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, it offered a $20/per shirt cost savings over the previous shirt.

RESULTS

Pat Lobb Toyota has been pleased with the results of the eco-friendly products which are perfect conversation starters about Toyota’s hybrid cars. With the new apparel options, the company’s sales professionals are outfitted in high quality, eco-friendly attire that they love.

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